Market Growth
The influencer marketing market could reach around $25 billion by 2025 , continuing to grow at a steady pace. It was estimated to be around $16.4 billion in 2023 and $22.3 billion in 2024.
(source: Influencer Marketing Hub)
In 2023, there were approximately 200 million ads served on Instagram, by 2 million advertisers . This figure illustrates the intensity of advertising activity on the platform, reflecting its growing importance in digital marketing.
By 2023, it is estimated that there will be 50 million influencers worldwide. Of these, about 1.5 million have more than 100,000 followers. These numbers show the diversity of influencers and the importance of micro-profiles in influencer marketing.
instagram stories
engagement rate
The average engagement rate for Instagram Stories typically ranges from 5% to 6% , which represents the proportion of people who engage with a story compared to the total number of views. This figure can fluctuate depending on the size of the account and the industry.
Accounts with audiences of 10,000 to 50,000 followers often see the highest engagement rates on Stories, with spikes of up to 10% or more.
instagram stories
Stickers
Stickers like polls , questions , and quizzes increase engagement by about 20% to 30% on average. These tools encourage viewers to interact directly with the story, increasing active engagement.
TIKTOK
TikTok saw 800% engagement growth in 2020, surpassing other platforms
(source: Hootsuite).
85% of users prefer to watch videos over images or text.
2024 and beyond
Some figures
ETHICS
90% of young consumers are likely to buy from brands that support social causes.
(source: Cone Communications)
transparency
70% of Instagram users say they are more likely to trust influencers who disclose their sponsored partnerships.
(source: Influencer Marketing Hub).
Selection
Campaigns based on data analytics can increase ROI by up to 30%.
Carefully select the profile that will represent you!
Authenticity &
Micro-influence
61% of consumers trust micro-influencers (less than 100k followers) more than celebrities
(source: Digital Marketing Institute).
Micro-influencers can generate up to 6.7x more engagement than more established creators.
These analyses and predictions show that influencer marketing will continue to evolve, with increasing importance for brands looking to reach specific, engaged audiences.