From briefing to reporting
9 steps
01.
Define the objectives
- Why? We determine together your specific objectives: whether it is to gain visibility, launch a product, improve your brand image, generate visits. Whether it is a one-off campaign or always-on, we put words on what brings us to meet.
- KPIs (Key Performance Indicators): We identify measurable indicators, such as views, clicks, sales, and engagement rates to track the success of the campaign.
02.
Target the audience
We analyze your ideal audience , taking into account demographics, interests, and behaviors. This step helps select creators who are aligned with your target audience.
03.
Profile selection
- Research and selection : TSA identifies creators who share your values, operate in your sector, and have a relevant audience.
- Creator Type : Depending on budget and goals, we offer collaborations with macro influencers for a broad reach or micro and nano influencers for a more targeted and authentic engagement. Our team is very comprehensive!
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Network type : TikTok, Instagram, Facebook, YouTube,... Which platform best suits your product? Your goal?
We study the performance, engagement rate and audience quality of selected influencers to ensure a perfect match.
04.
Planning & Strategy
- Key message : We work together to define the main message and values to convey.
- Content type : Stories, posts, videos… TSA determines the most suitable format to reach your audience.
- Schedule : We schedule publication dates to ensure consistency and maximize visibility throughout the campaign.
05.
Briefing & coordination
- We prepare a detailed brief that includes expectations, content guidelines, hashtags, tags, and all essential information.
- Exclusivity and conditions : TSA specifies the non-competition clauses and the terms of collaboration to avoid any ambiguity.
06.
Content creation & validation
- Creative process : We guide influencers in creating authentic content, in line with the brief while leaving room for their creativity to ensure a natural message.
- Validation : TSA performs quality control to ensure each piece of content complies with your brand guidelines and tone of voice.
07.
Real-Time Diffusion and Monitoring
- Publication : We ensure that content is published at strategic times.
- Engagement : TSA encourages influencers to interact with their audience and foster conversations to maximize the impact of the campaign.
08.
Analysis and Measurement of Results
- Post-campaign analysis : We collect key data (reach, engagement rate, clicks, conversions) and present you with a detailed analysis.
- Return on Investment (ROI) : TSA compares performance to set goals to assess campaign success.
- Feedback : We identify strengths and define possible improvements for your future campaigns.
09.
Follow-up Steps
- Content Repurposing : TSA helps you extend the life of content by repurposing it for other marketing actions.
- Strengthening relationships : By continuing to work with creators, we consolidate a relationship of trust to strengthen your reputation over the long term.
Subcontracting partners
Some areas require specific expertise
Branding
For a striking (re)branding and a reinforced campaign , we collaborate with KINGSIZE STUDIO , experts in visual creation and brand identity.
kingsize.coThe events
Event creation is an art. We collaborate with expert agencies to organize unforgettable events, perfectly integrated into your media campaign.
The creation
We do not produce the content directly, but we work hand in hand with talented photographers and videographers that we will select together, based on your specific needs.