From briefing to reporting
9 steps
01.
Define the objectives
- Why? We determine together your specific objectives: whether it is to gain visibility, launch a product, improve your brand image, generate visits. Whether it is a one-off campaign or always-on, we put words on what brings us to meet.
- KPIs (Key Performance Indicators): We identify measurable indicators, such as views, clicks, sales, and engagement rates to track the success of the campaign.
02.
Target the audience
We analyze your ideal audience , taking into account demographics, interests, and behaviors. This step helps select creators who are aligned with your target audience.
03.
Profile selection
TSA identifies creators who share your values, operate in your industry, and have a relevant audience.
- Creator type : Depending on your budget and objectives, we offer collaborations with macro-influencers for broad reach or micro- and nano-influencers for more targeted and authentic engagement. Our team is comprehensive, and each influencer has their own unique artistic direction!
-
Network type : TikTok, Instagram, Facebook, YouTube... Which platform best suits your product? What is your objective?
We study the performance, engagement rate and audience quality of our Talents every quarter to ensure a perfect match.
04.
Planning & Strategy
- Key message : We work together to define the main message and values to convey.
- Content type : Stories, posts, videos… TSA determines the most suitable format to reach your audience.
- Schedule : We schedule publication dates to ensure consistency and maximize visibility throughout the campaign.
05.
Briefing & coordination
- We prepare a detailed brief that includes expectations, content guidelines, hashtags, tags, and all essential information.
- Exclusivity and conditions : TSA specifies the non-competition clauses and the terms of collaboration to avoid any ambiguity.
06.
Content creation & validation
- Creative process : we give free rein to the creativity of the talents to guarantee a natural message, while respecting the brief.
- Validation : TSA performs a quality control check to ensure that each piece of content complies with your brand guidelines and tone.
07.
Real-Time Diffusion and Monitoring
- Publication : We ensure that content is published at strategic times.
- Engagement : TSA encourages creators to interact with their audience and foster exchanges to maximize campaign impact.
08.
Analysis and Measurement of Results
- Post-campaign analysis : We collect key data (reach, engagement rate, clicks, conversions) and present you with a detailed analysis.
- Return on Investment (ROI) : TSA compares performance to set goals to assess campaign success.
- Feedback : We identify strengths and define possible improvements for your future campaigns.
09.
Follow-up Steps
- Content Repurposing : TSA helps you extend the life of content by repurposing it for other marketing actions.
- Strengthening relationships : By continuing to work with creators, we consolidate a relationship of trust to strengthen your reputation over the long term.
Subcontracting partners
Some areas require specific expertise
Branding
For a powerful re/branding and a strengthened campaign , we work with KINGSIZE STUDIO , experts in visual creation and brand identity.
kingsize.coThe events
Event creation is an art form. We work with expert agencies to organize unforgettable events that are perfectly integrated into your media campaign.
The creation
Sometimes the order goes beyond the initial spontaneous request. We don't create the content ourselves, but we recommend talented photographers and videographers based on the creators' needs.